Management Board

Tan Sri Datuk Ooi Kee Liang

Executive Director & Chairman

Tan Sri Datuk Ooi started his career in 1994 as a Process Engineer in a Penang based company principally involved in packaging of semiconductors for multinational companies. In 1995, he joined a property development company in Penang as its Marketing & Finance Director where he was responsible for the company’s overall property marketing and finance division. He successfully implemented various innovative marketing programmes which were highly successful with at least 90% sales take up rate. He was later promoted to the position of Chief Executive Officer in 2000. He left the Penang based property developer in 2001 to pursue his own property consultancy business under Ideal Concept Intelligence Sdn Bhd. However, in year 2007, Tan Sri Datuk Ooi scaled down the property consultancy business with the completion of the last project in Cambodia and started focusing on property development for commercial and residential properties on his own.

Through the management and operations of these property development businesses as well as in his property consultancy business, Tan Sri Datuk has accumulated over 23 years’ experience within the property development industry.

Puan Sri Datuk Phor Li Wei

Executive Director

Puan Sri Datuk Phor is responsible for overseeing the overall finance, human resource and administrative functions of the Group which include amongst others overseeing the internal control function and corporate planning. She obtained her Bachelor of Science majoring in Accounting from Franklin University, USA in 1995.

Puan Sri Datuk Phor started her career with KPMG Peat Marwick as an Audit Assistant in 1995. In 1997, she joined Astarex Sdn. Bhd., a company principally involved in trading of gold and jewelleries, as its Finance and Administration Manager. In 2001, she joined Ideal Concept Intelligence Sdn. Bhd. as its Executive Director. She is among the pioneers for Ideal Concept Intelligence Sdn. Bhd. and has been instrumental in obtaining the ISO 9001: Quality Management System for Ideal Concept Intelligence Sdn. Bhd. and Ideal Homes Properties Sdn. Bhd. Puan Sri Datuk Phor possesses more than 21 years of hands-on experience in finance and administration. Puan Sri Datuk Phor was appointed to the Board of the Company since 9th September 2014.

Dato’ Ang Chuan Im

Executive Director

Dato’ Ang Chuan Im holds a Malaysian Certificate of Education and has 47 years of experience in the property development industry.  She has held various positions and was involved in different work fields within the industry such as architecture, development and financial planning as well as sales and marketing. She is actively involved in project planning and has strong liaison with business partners. She has strong technical knowledge and excellent public relation skills.